Information Architecture

Information Architecture is the art and science of organizing websites and software to support find-ability and usability. IA is not usability in itself though it overlaps usability.

Information Architecture on it’s own can be successful. It is, in some organizations, misunderstood and not effectively implemented.

The Recipe
There are 3 aspects that make up a good Information Architecture according to Simon.

  1. Business Strategy, understanding the business value.
  2. The User, you understand your user.
  3. Technology, you know technology and it’s limitations.

Would you build a house before drawing up blueprints? No. So why spend thousands on a website without drawing up blue prints? Information Architecture is critical to those that want a return on their web investment.

Recent Work

Pila Teas Llogo
New Vithanakande Estate Logo
mouse-music
inmar
growth
Calm Logo
brittoshop-website
stylewise-website
songbloom-logo
loungn-logo-large
kompoz-logo-large
mahima-ayurveda-website1
herzig-cabinetry-website
goldleaf-logo
eye-center-ad
astral-freight-website
wilshire-logo
ng-logo
hl-homepage
islandstylee1
urban-match-logo