Simon Urbina is a Web Designer and Information Architect with 15 years of design experience. He started as a Graphic Designer & Illustrator in the late 80′s and made the transition to web. He’s an award winning Artist and talented consultant that understands business, user experience, and technology.

PROFESSIONAL EXPERIENCE

Confidential 2010 – 2012

ZIMMERMAN ADVERTISING PARTNERS 2009 – 2010
Senior Web Design

• Oversee Design of Luxury Real Estate brands.
• Ensure Usability and UX on applicable customer facing pages.
• Create annotated Wireframes & create Comps.
• Apply JS frameworks to improve User Experience.
• Apply Social Technologies.
• Work Alongside Creative Directors, Art Directors, AEs, ACs.

INTERVAL INTERNATIONAL 2004-2008
Information Architect / UX

• Oversee and innovate with limited supervision on all user-facing pages.
• Took Content Inventories, developed Personas, delivered annotated Wireframes, conducted Usability testing, created POCs, created color Comps, delivered Power Point presentations, and Flow Diagrams while leveraging style guide.
• Created cohesive pages across all domains including B2C & B2B sites.
• Analyzed user data and made recommendations pre and post initiative.
• Ensured User Experience to increase propensity of positive usage.
• Gained signatory status for the IA role to ensure the best User Experience.
• Developed theories on IA / Usability Protocols which were implemented.
• Wrote a Travel 2.0 paper, which was circulated at the executive level.
• Was a proponent for the best User Experience.
• Considered tech pros and cons in terms of cost benefit and made recommendations.
• Interfaced between project owners and developers to deliver cost effective designs.
• Worked along side BAs, Business Groups, Executives, Development Teams, and Consultants.
• A great team backed me up and we were all up for the challenge.

INTERVAL INTERNATIONAL 2003-2004
Web Designer / Associate Information Architect

• As a consultant helped innovate Interval’s E-Mail campaigns and lend a design hand to designers already on the team.
• Helped change E-Mail to an application driven solution.
• Responsible for delivering annotated wire frames, color comps, iconography, HTML coding in the context of JAVA, and usability support.
• Worked along side BAs supervised by a manager.

ZIMMERMAN,
SHEPARD LOBÉ COSTA,
ARBY’S,
VISA,
SONY,
UNITED COLORS OF BENETTON,
ICREATIVES,
KOMPOZ 2002-2008
Creative Consultant

• Ensured User Experience on all web projects.
• Creative works included print, web, and interactive mediums.
• From interface design, to logo mark creation, whatever the task it had to be impactful, memorable, and quantifiably successful.
• Timelines were demanding and clients were  satisfied.
• Worked along side executives and multi-disciplinary teams.

RADIANT HOLDINGS / NUMIND 2002-2003
Web / Print / Interactive Designer

• Responsible for working with internal business units to deliver designs for print and web.
• Created successful flash spots and presentations for the executives.
• Deliverables included color comps, coding, flash animation, iconography, signage, and photography.

PLANETA NETWORKS (Now Batanga.com) 1999-2001
Web / Print / Interactive Designer

• Responsible for creating HTML and Flash driven sites in support of all their domains.
• Worked along side a team of designers and programmers for corporate and product related initiatives.
• Examples of products include micro flash sites for “Hollowman”, “The Replacements”, “Deftones”, “Bon-Jovi”, and supporting all banner collateral to name a few.
• Created an engaging Flash driven presentation guided by the CEO.

SILVER CLOUDS OF AMERICA 1994-1997
Creative Director

• Oversaw all creative aspects SCs new jean company.
• Responsible for delivering print driven design from hang tags to signage and everything in between.
• Worked along with the Owner to communicate his brand vision as effectively and efficiently as possible across the print medium.

EDUCATION

• Mac-Institute, 1992 Adobe PhotoShop, Quark, Freehand
• Macromedia Authorized Training Program, 2000 Accredited Advanced Macromedia Flash
• Art Institute of Ft. Lauderdale, 2001 Graphic Design

Noteworthy Conferences

• 2004 – Adaptivepath Washington D.C., VA
• 2003 – Usability 8 Boston, MA

Awards

• 2004 Interval International Crystal Award
• 1999 AIFL Dean’s List