Simon Urbina CV

Simon Urbina is a Web Design expert, App developer, and Information Architect with 20 years of experience. He started as a Graphic Designer & Illustrator in the late 80’s and made the transition to web in 1996. He’s a talented Web Design Consultant that understands Business Strategy, User Experience, and Technology. Download Résumé.

Skill Set Tools Code Experience
  • Information Architecture
  • User Experience
  • Usability
  • SEO
  • Advertising
  • Web Design
  • E-mail Newsletter Design
  • WordPress Theme Design
  • iPhone App Development
  • Print Design
  • Illustration
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe Dreamweaver
  • Adobe Flash
  • Omni Graffle
  • Visio
  • Word Suite
  • Quark Xpress
  • Maxon Cinema 4D
  • HTML
  • CSS
  • JAVASCRIPT
  • Macromedia AS2 / AS3
  • WordPress Development
  • Objective-c / iOS

PROFESSIONAL EXPERIENCE

Confidential 2010 – 2012

ZIMMERMAN ADVERTISING PARTNERS 2009 – 2010
Senior Web Design

  • Oversee Design of Luxury Real Estate brands.
  • Ensure Usability and UX on applicable customer facing pages.
  • Create annotated Wireframes & create Comps.
  • Apply JS frameworks to improve User Experience.
  • Apply Social Technologies.
  • Work Alongside Creative Directors, Art Directors, AEs, ACs.

INTERVAL INTERNATIONAL 2004-2008
Information Architect / UX

  • Oversee and innovate with limited supervision on all user-facing pages.
  • Took Content Inventories, developed Personas, delivered annotated Wireframes, conducted Usability testing, created POCs, created color Comps, delivered Power Point presentations, and Flow Diagrams while leveraging style guide.
  • Created cohesive pages across all domains including B2C & B2B sites.
  • Analyzed user data and made recommendations pre and post initiative.
  • Ensured User Experience to increase propensity of positive usage.
  • Gained signatory status for the IA role to ensure the best User Experience.
  • Developed theories on IA / Usability Protocols which were implemented.
  • Wrote a Travel 2.0 paper, which was circulated at the executive level.
  • Was a proponent for the best User Experience.
  • Considered tech pros and cons in terms of cost benefit and made recommendations.
  • Interfaced between project owners and developers to deliver cost effective designs.
  • Worked along side BAs, Business Groups, Executives, Development Teams, and Consultants.
  • A great team backed me up and we were all up for the challenge.

INTERVAL INTERNATIONAL 2003-2004
Web Designer / Associate Information Architect

  • As a consultant helped innovate Interval’s E-Mail campaigns and lend a design hand to designers already on the team.
  • Helped change E-Mail to an application driven solution.
  • Responsible for delivering annotated wire frames, color comps, iconography, HTML coding in the context of JAVA, and usability support.
  • Worked along side BAs supervised by a manager.

ZIMMERMAN,
SHEPARD LOBÉ COSTA,
ARBY’S,
VISA,
SONY,
UNITED COLORS OF BENETTON,
ICREATIVES,
KOMPOZ 2002-2008
Creative Consultant

  • Ensured User Experience on all web projects.
  • Creative works included print, web, and interactive mediums.
  • From interface design, to logo mark creation, whatever the task it had to be impactful, memorable, and quantifiably successful.
  • Timelines were demanding and clients were  satisfied.
  • Worked along side executives and multi-disciplinary teams.

RADIANT HOLDINGS / NUMIND 2002-2003
Web / Print / Interactive Designer

  • Responsible for working with internal business units to deliver designs for print and web.
  • Created successful flash spots and presentations for the executives.
  • Deliverables included color comps, coding, flash animation, iconography, signage, and photography.

PLANETA NETWORKS (Now Batanga.com) 1999-2001
Web / Print / Interactive Designer

  • Responsible for creating HTML and Flash driven sites in support of all their domains.
  • Worked along side a team of designers and programmers for corporate and product related initiatives.
  • Examples of products include micro flash sites for “Hollowman”, “The Replacements”, “Deftones”, “Bon-Jovi”, and supporting all banner collateral to name a few.
  • Created an engaging Flash driven presentation guided by the CEO.

SILVER CLOUDS OF AMERICA 1994-1997
Creative Director

  • Oversaw all creative aspects SCs new jean company.
  • Responsible for delivering print driven design from hang tags to signage and everything in between.
  • Worked along with the Owner to communicate his brand vision as effectively and efficiently as possible across the print medium.

EDUCATION

  • Mac-Institute, 1992 Adobe PhotoShop, Quark, Freehand
  • Macromedia Authorized Training Program, 2000 Accredited Advanced Macromedia Flash
  • Art Institute of Ft. Lauderdale, 2001 Graphic Design

Noteworthy Conferences

  • 2004 – Adaptivepath Washington D.C., VA
  • 2003 – Usability 8 Boston, MA

Awards

  • 2004 Interval International Crystal Award
  • 1999 AIFL Dean’s List
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