About · Est. 2006 · Florida

I'm Simon — a product
designer who still
writes the front-end.

Two decades turning business goals into interfaces people actually understand. I started as a graphic designer and illustrator, coded my first website in 1996, and never stopped shipping.

I lead product design and build the front-end that ships it — so nothing gets lost between the mockup and the browser.

Over twenty years I've worked across brands like Publix, Microsoft, and Discovery Channel, and shipped my own products along the way. My work sits where business strategy, user experience, and technology meet. Clean, considered, built to last — a "clean future" rather than trend-chasing.

01 — Design

Product & UX

Design systems, interface architecture, and usability that scales from prototype to production.

02 — Build

Front-End Dev

Semantic, accessible front-end — the design implemented faithfully, fast, and maintainable.

03 — Ship

Products & Tools

Treble Chat, ClockHD, and free generators for type scales and CSS grids — used by designers daily.

Product Design●Front-End Dev●Design Systems●UX Strategy●Illustration●Design Leadership●iOS●Since 1996●Product Design●Front-End Dev●Design Systems●UX Strategy●Illustration●Design Leadership●iOS●Since 1996●

How I Think

Principles
01

Start with the user

Digging deeper and going beyond the surface is critical to deliver products users want. It starts with listening.

02

Operate with focus

Every project fills with challenges. Focus means always looking past them toward the end goal.

03

Deliver balance

Lasting success balances user needs, technology, and business strategy. That balance is struck every day.

Tactic

Pencil first, then pixels.

An illustration background means ideas get iterated on paper before any pixels are pushed. Knowing which ideas work, fast, saves time and money.

Skillset

Leadership · Craft · Code
Leadership
  • Strategy
  • Presentation
  • Storytelling
  • Creativity
  • Deal making
  • Management
  • Collaboration
  • Empathy
Craft
  • UX Design
  • UI Design
  • User Testing
  • Front-End Development
  • Motion Design
  • Illustration
Code
  • HTML
  • CSS
  • JavaScript
  • PHP
  • Objective-C
  • Swift

Trusted UX Designer

Selected brands

It's been a privilege to work with some of the most recognized brands in product design.

Projects & Open Source

Selected work →
Let's talk · Portfolio shared privately

Have a project that needs
both eyes and hands?

Dozens of curated case studies across UX, UI, and design leadership. Tell me what you're building and I'll send the ones that apply.