Google’s mission is to track us, market us, store our info, and then pretend they do no evil by monetizing it all. I am not sure I buy it, but Tim Cook talks privacy they way most people think privacy now works – it’s kind of a back hand to Google.
Via Tim Cook, Apple:
Our business model is very straightforward: We sell great products. We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t “monetize” the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you. Our software and services are designed to make our devices better. Plain and simple.