In part 1 and 2 I discussed basic client services and then implementing a logo from sketch to illustrator file. The logo was presented to the client and literally the client loved the logo with minor changes. That should be the goal every time. Nail it on the first try. Here is the final logo as of now and will modified in small ways for final delivery.
So to recap, when you spend the time to know your client and you have the confidence to help with naming the results can be great. It’s very fulfilling to take part in what can be a successful business, employs people while making of money, and serves a greater purpose.
Every designer has processes, but you simply can’t just start with the computer in a competitive market. You have to hone your craft by sketching. If you come away with anything, know that putting time in your sketch book will pay great dividends.
So this is the last part of 3 with the meat of the posts in part one and here’s what I learned. I learned when one is grateful and open to new things goodness follows. I learned that designers are gifted with understanding clients better than even the clients understand themselves.
And I learned that I love design, but I don’t have to always like the process towards the final result. All projects are different, but there are many overlapping processes that you can use to surpass client expectations. Sometimes a project may start out rocky as well. Remember, it’s not how you start a project, but how you finish it.
Simon is a Product Designer and Front End Dev with over 20 years of experience. He started as a graphic designer and illustrator coding his first website in 1996. He has worked with brands like Publix, Microsoft, and Discovery Channel.
