Awesome read about the psychology of color. I don’t totally agree with what certain colors mean to a majority of people. It’s like everything in design, color is subjective and wonderful.
The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.
The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.”
To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we’re going to cover a selection of the most reliable research on color theory and persuasion. Read More
Simon is a Product Designer and Front End Dev with over 20 years of experience. He started as a graphic designer and illustrator coding his first website in 1996. He has worked with brands like Publix, Microsoft, and Discovery Channel.
