Usability is a term used to denote the ease with which people can employ a particular tool or other human-made object in order to achieve a particular goal.
Usability is not a new philosophy or process. It’s been leveraged even before the internet. However, usability alone can’t answer the business or tech questions. It can measure the end user and that’s very important.
Usability is critical. We can design your website so it is easier to use which in turn increases time spent, increases the likelihood of purchases, and fosters a happy user base. So listen to your users!