The Power of Typography in Web Design
Do you ever wonder why some websites look better than others? Sure, the overall design and layout can make a big difference. But what about the little details? More often than not, it’s all about the typography. It might seem like such a small detail, but typography has an outsized impact on the aesthetic appeal of any website—it can be said that web design is 95% typography! Let’s take a closer look at why this is true.
The Benefits of Good Typography
Good typography offers many benefits to any website. First, it can play a big role in helping users navigate your website. By choosing fonts that are easy to read and understand, you ensure that users can quickly find what they’re looking for on your site. Additionally, good typography helps create a sense of consistency throughout your website. By using similar fonts and font sizes, you help create a unified feel across all pages.
Typography also helps set the tone for your website. Different fonts evoke different emotions in readers; for example, serif fonts are more formal while sans-serif fonts feel more modern and casual. This means that by carefully selecting the right font for your site, you can create an atmosphere that matches your brand identity perfectly. Lastly, good typography makes it easier to draw attention to important information on your website, such as calls-to-action or sale items.
How to Choose Great Fonts
Choosing great fonts for your website isn’t difficult—all it takes is some research and planning. First, decide what kind of feeling you want to evoke with your typeface selection; do you want something modern and sleek or classic and traditional? Once you’ve narrowed down the style you’re looking for, start researching different typefaces until you find one (or several) that fit with your vision for the site. Keep in mind there are hundreds of free fonts available online that can help give your site an extra layer of personality without costing anything extra!
Conclusion
While most people focus on color schemes and layouts when creating their sites, don’t forget about those tiny little details like typeface selection too—they could make all the difference in how successful visitors find their experience with your website! With just a bit of research and planning (plus maybe some trial and error!), anyone can choose beautiful typefaces that bring out the best in their web design projects. And who knows —you might even make something beautiful as a web designer because of them!
Simon is a Product Designer and Front End Dev with over 20 years of experience. He started as a graphic designer and illustrator coding his first website in 1996. He has worked with brands like Publix, Microsoft, and Discovery Channel.
